Designing an experience for young Nigerians to stay connected, transact securely, and be rewarded
2023
Mobile, Banking, Fintech
Team
2x
Product Designer
1x
User Researcher
1x
Product Manager
2x
Mobile Developers
2x
Backend Developers
Timeline
Jan ‘24 - Feb '25
Background
Interswitch, the parent company of Verve with over 70M cardholders, wanted to build a direct-to-consumer channel beyond its traditional relationships through issuing banks and fintechs. Young people were identified as a key growth audience, and launching an MVNO under the Verve brand created an opportunity to enter the market and deepen engagement.
My Role
I led the design of VerveMobile as a strategy-focused initiative. I conducted market research to understand the mental models of young people based on the fintech and social apps they used daily. I worked with legal and compliance teams to ensure regulatory requirements are met while instilling trust without creating friction. I collaborated with product managers, engineers, and industry consultants to align business and regulatory goals. I validated decisions with flow-by-flow usability tests and designed an experience that balanced compliance, usability, and adoption.
Friction-free SIM purchase flow to drive adoption, with confirmation and delivery tracking provided.
Regulatory-complinant SIM Activation with the speed and simplicity young users expect.
Home, Profile & Analytics showing SIM status, topup balances, quick access, and usage insights
Cards managed with the ease
