Designing an experience for young Nigerians to stay connected, transact securely, and be rewarded
2023
Mobile, Banking, Fintech
Team
2x
Product Designer
1x
User Researcher
1x
Product Manager
2x
Mobile Developers
2x
Backend Developers
Timeline
Jan ‘24 - Ongoing
Background
Interswitch, the parent company of Verve with over 70M cardholders, wanted to build a direct-to-consumer channel beyond its traditional relationships through issuing banks and fintechs. Young people were identified as a key growth audience, and launching an MVNO under the Verve brand created an opportunity to enter the market and deepen engagement.
My Role
I led the design of VerveMobile as a strategy-focused initiative. I conducted market research to understand the mental models of young people based on the fintech and social apps they used daily. I worked with legal and compliance teams to ensure regulatory requirements are met while instilling trust without creating friction. I collaborated with product managers, engineers, and industry consultants to align business and regulatory goals. I validated decisions with flow-by-flow usability tests and designed an experience that balanced compliance, usability, and adoption.
SIM Purchase
We designed a friction-free purchase flow to drive adoption. Users can choose a SIM type, enter details, and complete checkout in three clear steps, with confirmation and delivery tracking provided instantly
SIM & Account Activation
A guided activation flow with ID verification, SIM binding, and clear success states. Balanced compliance with the speed and simplicity young users expect.
I introduced a bottom navigation bar featuring the most-used sections; Home, Transactions, Self-Service, and Profile.
Do More with Heritage Bank showcases relevant shortcuts like transfers, bills, and account history, making frequent actions more accessible.
Home & Analytics
A central dashboard showing wallet balances, SIM status, and spending insights. Built around familiar fintech mental models to build trust and confidence.
Intrabank Payments can simply setup a profile by inputing their account number and verifying with OTP
Inter bank Payments can simply setup a profile by inputing their account number and verifying with OTP
SIM & Account Activation
A guided activation flow with ID verification, SIM binding, and clear success states. Balanced compliance with the speed and simplicity young users expect.
I introduced a bottom navigation bar featuring the most-used sections; Home, Transactions, Self-Service, and Profile.
Do More with Heritage Bank showcases relevant shortcuts like transfers, bills, and account history, making frequent actions more accessible.
Wallet
I created a component-based system using tokens for colors, spacing, and typography, making it easy for engineers to switch themes or introduce new modules. The system is structured for easy maintenance and updates.
Figma Variables, Tokens, & Components
I created a component-based system using tokens for colors, spacing, and typography, making it easy for engineers to switch themes or introduce new modules. The system is structured for easy maintenance and updates.
Design System
Figma Variants & Components Library
