My Story
From Physics to Pixels
My journey into UX is a bit of a winding road. I started out in studying physics for my bachelor's (true story), dabbled in graphic design for fun during university, and landed my first design job at Switch Entrepreneurs Magazine. But deep down, I was curious about more—how people think, what makes businesses tick, and how tech can tie it all together.
That curiosity led me to the Stutern Graduate Accelerator Bootcamp in 2019 and into UX design full-time, starting at Heroshe. Since then, I've been lucky to work across Fintech, Web3, and e-commerce, shipping products that have:
🚀 Helped raise $20M+ in funding
🌍 Been used by over 200M people worldwide
💳 Handled $100M+ in transactions
My Philosophy
Design is about more than pixels or wireframes—it's about respect: for the user’s time, their attention, and their humanity. That’s why my approach is always rooted in simplicity and clarity, stripping away the unnecessary to let what truly matters shine through.
To me, great design is what’s left when everything unnecessary is stripped away. I believe every pixel should serve a purpose—beautiful is good, but beautiful and functional? That’s the magic.
I strongly believe that….
"Good design is invisible—it just works."
Beyond Design
Movies, Music & Photography
I’m deep into the things that make life meaningful. I believe inspiration doesn’t only come from within the design world—it comes from the stories we consume, the places we explore, and the quiet moments we capture.
Design is what I do—but it's not all I am.
Movies
I love films that make me think twice, linger longer, or hit just the right emotional note.
The Shawshank Redemption
The Lord of the Rings - Trilogy
The Big Bang Theory
